Head of Developer Marketing
Create a meaningful impact!
Trying something new and creative every day is in our DNA. We believe that we cannot get ahead unless we pursue a new path. We are looking for an experienced and creative head of developer marketing. Developer marketing is a critical function for Magalix as it is the foundation of our growth. We are driving a major technology evolution -- AI-driven cloud-native infrastructure -- that is the new foundation of scalable, secure, reliable, and efficient infrastructure in every company. Growing the powerful developer community around Magalix along with scaling our thought leadership efforts is the cornerstone of Magalix’s success. Anyone who heads up the Developer Marketing function at Magalix will be at the forefront of making this paradigm shift happen in the world.
User acquisition, engagement, and retention. You will work with product to build product-led growth funnels, to help us grow our user base by direct acquisition of potential customers. You will use multiple channels, including search engine marketing, search engine optimization, social (paid and unpaid), and content marketing. You will work with product management on getting the users you’ve already acquired to stay engaged. Key efforts here typically include messaging (email, in-app) to follow up with and incentivize users, as well as re-targeting campaigns. You will systematically work together to address weaknesses in the funnel to help the company hit its UA, usage, and revenue goals.
Marketing communications. You will work with media, through conferences, and other avenues to raise awareness and understanding. You will also build relationships with the media for upcoming announcements such as Press Releases, Product Updates, and general brand awareness.
Brand positioning. You will develop a very clear definition of what our brand is (and isn’t); this includes positioning the Magalix relative to its competitive set. While we have a clear sense of it at this stage of the company, you will refine the marketing function based on market traction, customer feedback, desired differentiation, and more.
Creative. You, through your team, will translate Magalix brand positioning into reality through advertisements, collateral, web design, and even the user interface/ user experience of the product.
Events Management. You will help drive growth, not only engaging with customers but also other stakeholders such as developers, providers on a particular platform, and others. Prominent examples of this include cloud providers events/conferences, joint events with partners, community meetups, etc.
Research/analytics. You will develop informed points of view on non-financial but critical measures of performance, such as brand awareness, target users, competitive positioning, etc.
Product marketing. You will be responsible for developing product-specific content and messaging (including presentations for customers, demos, and use cases); enabling sales (including capturing case studies); and developing the competitive strategy. Work with product management to understand what’s in the pipeline, how to communicate the benefit, to who, and when.
What We're Looking For
- A minimum of three years in developer content, developer community, developer evangelism, or a related role
- A deeply technical background (you don’t need to code, but you should have experience teaching or building technology in some capacity)
- A passion for program execution with minimum resources
- A true coach who wants to see his or her team develop and thrive
- An unremittingly positive attitude
What Gives You An Edge
- Experience with open-source software
- A previous startup experience where you’ve taken ideas from concepts to massive adoption.
- Experience with cloud-native technologies